Target is a retail store that carries just about anything you may need ranging from grocery, clothing, technology, fashion and more. There are many locations and they are international as well. Internationally, they have online shopping that is available and affordable. Their mission “Expect more, pay less” holds true no matter what you purchase. They carry name brand items but also have their own brand at a cheaper price.
Marketing is crucial when it comes to business and making your brand known to have more customers. Customers are a huge priority because they are what mainly keeps you in business therefore you need to be able to cater to them and know what it currently trending. “Who, what, when, where and why” are important when it comes to what you should be marketing especially on social media since technology is such a huge part of life in this generation.
Who – Who is important, you always want your customers to come back but if you have a large age range of purchasers you are more likely to excel and improve in business. Target is for everyone considering all they carry in their stores and online. They have a huge baby section for parents to be so moms making their wish lists at Target is very popular. With fashion and their personal products being trendy the who focus on social media is mostly younger women.
What – Target is trending all over social media. Currently, fashion is what is being trended most with their clothing items as well as personal hygiene, such as make up and beauty products. Their home décor section is also popular when I search Target on Instagram. Modern days, people; especially younger couples want their home to have personal items and décor and Target carries everyone’s wants when it comes to that department.
When – With shopping online seeming to become the “norm” of today, Target offers most of their items online therefore you can shop with them anytime that is convenient for you. During the holiday season they are open for extended hours to cater to anyone’s schedule.
Where – Target has over 1,800 stores in total with multiple locations in Hawaii and Alaska.
Why – Why shop at Target? It’s convenient. Target is for everyone. Their products are reliable, and they have good customer service.
Target also offers their own credit card in which you receive 5% off all your purchases. They have many benefits such as free shipping when you shop online, no annual fee and more.
They market themselves on many different social media platforms; popular ones including Instagram, Facebook and Twitter.
Personally, I would say I am loyal customer with Target. Whenever I need something, I usually go straight to Target. I get all my personal items there, makeup products and sometimes food. My friends and family all love Target as well. They like their clothing department and they have their own brand “Boots and Barkley” that is affordable and cute clothing. There is an on going joke about Target that whenever you go there, Target lets you know what you need because you always walk out with more than you had planned on purchasing.
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